Meet the Phoenix Team

Noel Baden-Thomas

Managing Partner

Tel: 07548 906339

My name’s Noel and I founded Phoenix in 2009 to use the knowledge and experience I’d gained from owning, managing, buying and selling Health, Social Care & Education businesses.

Having built up an in depth knowledge of a wide variety of sectors including domiciliary care, foster care, live in care, mental health, learning disability, supported living and SEN schools during my time as a care provider and the subsequent years at Phoenix; I’m fortunate to be able to use that experience to see the potential strengths and weaknesses of each of our clients businesses through the eyes of an owner / operator, entrepreneur and potential acquirer.

Having advised on over 40 transactions with a cumulative value of in excess of £100M since founding the business, I’m proud to be part of the team at Phoenix that has gone from an idea I had 6 years ago to becoming the market leaders in Health, Social Care and Education business sales in the UK. I guess it helps when your colleagues are passionate, talented, loyal, experienced and extremely capable!

At weekends I try to fit in avidly following Chelsea FC, playing veterans tennis (I never thought I’d write that) and have become a self proclaimed ‘expert’ tactical touchline football coach to my 12 year old son’s Sunday morning team.

Amrik Gill


Tel: 07730 202857

Having qualified as a Chartered Accountant at KPMG during the early part of my career, I was fortunate to work and travel extensively including Australia and South Africa. More importantly, working at KPMG gave me a great platform to build a career in advising owners of businesses on growth, acquisitions and sale.

My first experience of the health and social care sector was when my wife and I set up a domiciliary care business in Worcestershire which we grew then subsequently sold several years later. When we sold the business, it was one of the largest providers of home care in Worcestershire.

I then moved to Allied Healthcare, heading up the Corporate Finance function. This included working with owners of care businesses and their advisors on acquiring their businesses. I was also involved in the sale of Allied Healthcare to Acromas, a private equity house. I gained some great operational experience tendering with Local Authorities and CCGs. In addition I worked with the Operations Directors, formulating organic growth and implementing private pay strategies.

I joined Phoenix in 2012 and I believe the experience, knowledge and contacts I have gained throughout my career have helped considerably in the success I have enjoyed at Phoenix. I enjoy working with owners of businesses to maximize the sale value of their business whether the decision is to sell now or in the medium to long term. This is one of the biggest decisions a business owner will make in their lifetime, so it is crucial they are given the right advice and they obtain the best value for their business.

My recent transactions have included advising owners of high acuity complex care, case management and multi-site domiciliary care businesses.

In my spare time, I am kept busy entertaining my young children, playing football and travelling – whenever this is possible!

Jayne McCarthy


Tel: 07739 761544

Hi, I’m Jayne McCarthy. I joined Phoenix in January 2015 after spending 15 years as a senior corporate lawyer with a national law firm. I became a lawyer because I watched far too many episodes of LA Law and I really thought it would be that glamorous!

As a lawyer I provided clients with advice on all manner of corporate transactions. My main sector focus was health, social care and education. I advised many clients on the successful disposal of their health and social care businesses including the providers of domiciliary care, live in care, mental health and foster care services as well as specialist education providers.

I decided that I wanted to take my career in another direction; it was time for a change – being a lawyer was nothing like LA Law! I wanted to use my training, skills and knowledge but in a more creative way.

My role with Phoenix combines my knowledge of the transaction process and the health and social care sector whilst developing an understanding of deal origination, business valuation and deal making.

I have always strived to go the extra mile for clients; I pride myself on doing a great job, looking for solutions rather than identifying problems, and driving transactions to speedy and satisfactory conclusions.

When I am not working I am usually found running around after my 2 children, cycling mad husband and energetic Labrador. I enjoy holidays by the sea and getting plenty of fresh air!

Diane Elliott


Tel: 07702 735 784

Hi, I’m Diane Elliott, otherwise known as Di. I’ve worked with Phoenix since early 2010 when the business was still quite new, which gave me the opportunity to develop my own role as the business grew.

I’m currently responsible for managing the Phoenix website, SEO campaign, social media activity and keeping the rest of the team up to date with news and developments in the Health, Social Care & Education sectors. As you can imagine, this means that I don’t often work directly with our clients, which suits me, as I’m probably the most reserved member of the team. My colleagues are likely to tell you otherwise as I’m not quiet when it comes to sharing my opinions.

I’ve worked in the Health & Social Care sector for over 13 years, in a variety of management roles. The role I enjoyed most (before joining Phoenix, of course) was Bid Writer, as it played to my skills in research, organization and copy writing – skills that translate well into my role at Phoenix.

I live on the Northumbrian coast with the Cheviots a short drive away, so when I escape from my office I just cross the road to the beach or head out to the hills for a long walk, often accompanied by my Border Terrier.

Simone Lautman


Tel: 07885 978232

I joined Phoenix BSC in 2015 following a long career in both the state and independent education sector as an Assistant Teacher. I worked with children from Early Years Foundation Stage to Key Stage 2 and was involved in all aspects of school life, including fundraising.

I achieved NVQ3 in Childcare Learning and Development and Special Needs, and have completed other relevant courses to further my knowledge and understanding in this area.

I have also managed an office for a well-known London Estate Agency; where my responsibilities included residential sales, acquisitions, land marketing and development.

At Phoenix BSC, my main focus is on business development where I use the knowledge and skills gained from my previous roles to help business owners maximize their businesses in preparation for sale.

When not working I enjoy travelling, theatre and cooking (accompanied by a nice glass of wine).