Meet the Phoenix Team

Noel Baden-Thomas

Managing Partner

Tel: 07548 906339

Noel founded Phoenix in 2009 to use the knowledge and experience he’d gained from owning, managing, buying and selling Health, Social Care & Education businesses.

Noel has built up an in-depth knowledge of a wide variety of sectors including foster care, mental health, learning disability, supported living, SEN schools, live in care and domiciliary care during his time as a care provider and as Managing Partner at Phoenix.  This experience and knowledge has given him the ability to see the potential strengths and weaknesses of each of our clients businesses through the eyes of an owner / operator, entrepreneur and potential acquirer.

Having advised on over 70 transactions with a cumulative value of in excess of £265M since founding the business, Noel is proud to be part of the Phoenix team that he started several years ago and has subsequently become the market leader in Health, Social Care and Education business sales across the UK.

Amrik Gill


Tel: 07730 202857

Amrik trained and qualified as a Chartered Accountant with KPMG, before owning and operating one of the largest home care providers in Worcestershire.

Following the sale of the business, Amrik moved into the healthcare sector, where he gained extensive experience in corporate finance, acquisitions and business development.

Amrik joined Phoenix in 2012 and works with business owners to maximize the sale value of their business, whether the decision is to sell now or in the medium to long term.  Amrik believes this is one of the biggest decisions a business owner will make in their lifetime, so it is crucial they are given the right advice and they obtain the best value for their business.

Amrik’s recent transactions include advising owners of high acuity complex care, case management and dental businesses.

Jayne McCarthy


Tel: 07739 761544

Jayne joined Phoenix in January 2015 after spending 15 years as a senior corporate lawyer with a national law firm.  As a lawyer she provided clients with advice on corporate transactions, mainly focusing on the health, social care and education sectors.  Jayne advised many clients on the successful disposal of their health and social care businesses including the owners of foster care agencies, mental health services, specialist education providers, live in and domiciliary care.

Jayne’s combined legal and business sales experience give her a detailed understanding of deal origination, business valuation and deal making along with an ability to find innovative solutions to challenging business issues.

Jayne’s recent transactions include foster care, children’s residential services, children’s care & education services and independent schools.

Diane Elliott


Tel: 07702 735 784

Diane joined Phoenix in 2010, having worked in the Health & Social Care Sector for several years in a variety of management roles, including business development.

Diane has been instrumental in the development of Phoenix, where her main role is to provide strategic advice and support to the business.   Her pragmatic and logical nature is ideally suited to this role, which includes team development.

Diane is also responsible for managing the Phoenix website, SEO campaign, social media activity and keeping the team up to date with news and developments in the Health, Social Care & Education sectors.

Simone Lautman


Tel: 07885 978232

Simone joined Phoenix in 2015 following a long career in both the state and independent education sector as an Assistant Teacher working with children from Early Years Foundation Stage to Key Stage 2.   Her studies in Childcare Learning & Development and Special Educational Needs have contributed to her considerable knowledge and understanding of the education sector.

At Phoenix, Simone’s main focus is on business development where she uses her research, relationship building and communication skills to great effect.  Simone also organises the Phoenix team’s social events, which promote team culture and maintain motivation.

Penny Reynolds


Tel: 07933 527454

Penny joined Phoenix in 2018 having previously worked as Finance Manager for an Independent Fostering Agency.  Penny has 6 years experience of working in finance & accounting, and has recently been awarded her Professional Diploma in Accounting.

Penny is responsible for managing the finance function at Phoenix and is enjoying the challenges of developing her role.